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razzle Media consistently strives to explore innovative avenues for conveying impactful messages and delivering immersive experiences. Recently, we had the distinct privilege of collaborating with our esteemed client, Pasadena City College, on an imaginative flyer campaign designed to promote the Pride Center throughout their campus. Our goal was to transcend conventional promotional strategies and craft a campaign that would not only captivate but also resonate deeply with the diverse audience at the college.

In pursuit of this vision, our creative team embarked on a transformative journey that culminated in a unique and multifaceted art piece. Drawing inspiration from the realms of both realism and anime, we meticulously blended these stylistic elements to fashion a visually striking non-binary character poster. This art piece served as the centerpiece of our campaign, serving as a powerful visual representation of inclusivity and diversity.

However, what truly set this campaign apart was the integration of cutting-edge technology. In collaboration with the Artivie app, we unlocked the potential for viewers to experience an extraordinary dimension of engagement. By simply scanning the poster with their smartphones, viewers could witness the art piece spring to life, as the character came to voice and dynamic 3D elements leapt off the page. This augmented reality experience not only engaged the senses but also effectively communicated the message of the Pride Center in an interactive and memorable manner.

Our collaboration with Pasadena City College exemplifies our commitment to pushing the boundaries of creativity and technology to convey important messages. We take immense pride in our ability to provide unique and immersive experiences that leave a lasting impact, and we look forward to continuing our journey of innovation and storytelling excellence with clients who share our passion for transformative communication.

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